Importance of a Solid Corporate Identity

Corporate Identities and their management have been ever-evolving for the last 50 years. Just like individuals, your organization, regardless of size, has a corporate identity, whether formal or informal. The question that is key is whether or not your organization manages its corporate identity in the most effective and purposeful manner possible.

In such a highly competitive market, differentiation is key, which is accomplished through development of a brand personality and set of values which appeal to your key audiences. The detailed management of your visual identity is just as important as the management of your other business departments such as finance or human resources; in some respects more-so, as your brand should integrate with the employees of those departments, providing a corporate mentality that meshes well across all departments.

Through the successful implementation of your corporate identity, you are able to share your values and ambitions to your management, employees, customers and prospects, providing the overall tone of your corporate voice. When all of the visual elements of your organization work together in unity, the investment you make in your identity is protected and the overall image of your brand becomes one of quality, strength, and stability.

Making you look good.

Studio LBK’s focus on a consultative design mentality will provide you with a corporate identity that meshes well with your company’s personality. Though a corporate identity manifests itself in many ways, perhaps the strongest is your visual identity. Comprised of your logo, typefaces, colors, and most importantly, the visual identity guideline, the corporate identity that Studio LBK will produce will establish your brand’s perception that is not diluted, chaotic, or unprofessional.

Studio LBK believes and follows the mantra: Making you look good. By allowing us to build your corporate identity, we are able to do what we do best, and establish a visual identity foundation that your organization can feel comfortable building on.

Logo Design

Perhaps the most obvious piece of the identity package, your logo will be the visual representation of your organization’s personality. As the first thing that people will see and associate with your organization, your logo is the blueprint your organization will build the rest of its brand based upon. Our logo design process is extensive; we will research other logos in your industry to ensure that yours is unique, as well as provide multiple initial ‘sketches’ to build the final version from.

Color Scheme Design

Color represents mentality and affects everyone’s psyche in a similar fashion. Though societal norms may affect the interpretation of a specific color, generally speaking, color combinations are a critical element to the successful integration of your brand within your organization. Studio LBK will provide you with a color combination that will impact those within your organization in the manner necessary to achieve maximum effectiveness.

Typesetting & Font Selection

One of the elements of corporate identity that is often taken for granted is one so important that, if not implemented correctly, could ruin your investment in your brand. Studio LBK spends as much time determining the best typesets for your identity as it does developing your logo.

Identity Guide Development

By investing in a professional identity, your organization will have the ability to present itself in the most professional manner possible. The only way to guarantee that this is done correctly as your organization grows and cycles through different phases is to provide the personnel within your organization with a comprehensive guide to the visual identity of your organization. By investing in a rigid structure for your organization to follow, you protect your investment in your brand.